RETHINK - RELOVE - RECYCLE

OUR MISSION

Creating products for a life on the move and a devotion to leave the smallest footprint - rethinking how we design, recycle what we use and relove what we already have to reach our destination of a brighter future.


A focus on balancing durability, functionality and sustainability, our product is not a use-and-throw-away item but a product designed for a purpose. This is the greener option.


RETHINK

RELOVE

RECYCLE



RETHINK

The industry is in need of a change and we want to contribute in all areas possible. We’re turning the
business upside down and confronting challenges throughout our entire value chain from design and
production onwards, optimizing all elements and finding better, sustainable, long-lasting solutions.

Our Goals:
● Use better materials and minimize waste
● Responsible and safe products
● Driven and inspired by innovative sustainable projects and mindsets

RELOVE


We start by building designs on functional classics ensuring the love and need for the product will last season after season. Along the way, we prioritise transparent communication with care and respect for the people involved in developing the product, securing fair social standards and working conditions.

Our Focus
● Long-lasting products
● Human Rights and transparent Social Responsibility
● Designs with love that goes from hand to hand

RECYCLE

We transform trash into new beloved treasures. By harvesting plastic waste from landfills and oceans, we hope to help eliminate the need for new plastic. Using only 100% certified recycled materials, allows us to reduce chemicals, water and emit less Co2.

Our Deviation:
● Eliminating virgin plastic
● Circular practices
● Closing the loop