Long-lasting Essentials for Everyday Life

Day Et is a lifestyle accessory brand that creates long-lasting essentials for everyday life. Inspired by our Scandinavian heritage, we design pieces that combine a sleek, clean look with engineered functionality. 

Founded in Copenhagen in 2014, our approach is based on a mindset of taking responsibility for the world that we live in - to make tomorrow matter. 

Our collections range from timeless, versatile and classical styles to contemporary, seasonal pieces for everyday life. With a simplicity-meets-functionality design approach, our products include everyday bags, suitcases, travel essentials, jewellery boxes, and accessories for every occasion. All of our products are carefully made to last through all seasons and are intended to be used and loved for a very long time.

Everyday essentials designed in recycled polyester

Combining the pragmatic ease of Copenhagen style with the renowned design tradition of Danish minimalism, our Essential collection represents the core of Day Et’s design. 

All bags are produced in Day Et’s signature fabric of certified recycled polyester. 

This collection is designed around our iconic Gweneth bag which represents the philosophy that a bag should be worn, used, and lived in. Our Everyday Essentials are your companion through everyday life: your effortless accessory for work or leisure, taking you from week to weekend.

Make tomorrow matter

We are committed to make tomorrow matter by taking responsibility for the world that we live in. We want to be a relevant, purpose-driven brand by staying committed to our sustainable ambition by making an effort in being the best version of ourselves and making better choices every day to work for a better tomorrow. 

Read more about our responsible agenda here.