Long-lasting Essentials for everyday life

DAY ET is a lifestyle accessory brand rooted in Scandinavian simplicity offering long-lasting essentials for everyday life. Founded in Copenhagen in 2014, our approach is based on a responsible mindset of making tomorrow matter and taking responsibility for the world that we live in. 

Driven by our Scandinavian heritage, DAY ET is defined by a simplicity-meets-functionality design approach. Our collections offer a mix of timeless, versatile and classical styles meeting contemporary, seasonal pieces for everyday life. This includes everyday bags, suitcases, travel essentials, jewelry boxes, and accessories for every occasion. All products are carefully made to last through seasons and intended to be used and loved for a long time.

Everyday Essentials designed in recycled polyester

Combining the utilitarian ease of Copenhagen style with the renowned design tradition of Danish minimalism, our Essential collection represent the core of DAY ET’s design. 

All bags are produced in DAY ET’s signature fabric of certified recycled polyester. 

This collection is designed around our iconic Gweneth bag which represent the philosophy of a bag should be worn, used, and lived in. Our Everyday Essentials styles carry you effortlessly to work, sports and events, through week to weekend, and follows you through everyday life. 

Make tomorrow matter

We are committed to make tomorrow matter by taking responsibility for the world that we live in. We want to be a relevant, purpose-driven brand by staying committed to our sustainable ambition by making an effort in being the best version of ourselves and making better choices every day to work for a better tomorrow. 

Read more about our responsible agenda here.